Make a Difference Where it Counts

It's Time to Get the Truth!

Teach teens and young adults how to understand the ways Television, Commercials, Movies, News, Print Advertisements, and Social Media influence the way they think and see the world.  

Labragirl Media Project teaches teens and young adults how to read pictures and decode media messages. These visual literacy skills give students the tools to help them think for themselves, rise above the manipulative media, and create the next generation of inspiring communication.

Do your students know how to read images and decode media messages? 

"Let's work together to implement successful classroom strategies that provide students with critical thinking skills, an increased depth of knowledge, and essential 21st century media literacy skills."

—Laurie Chin Sayres, Director of Media Literacy Education


What is Media Literacy Education?

Media literacy is the ability to read, decode, process, and analyze media images.

Oftentimes people mistakenly assume media literacy is media production, film literature, or film analysis. Although these three disciplines are important and tangentially related to media literacy, they are not media literacy. It is important to make this distinction clear because media literacy, unlike the other disciplines, is an absolutely essential and necessary skill in today's world. The majority of information we receive comes from various forms of visual media. Because of this, if we are not media literate, then we are not literate in the 21st century world. It is important we shift from passively consuming media images to thinking critically about media imges. To do this we must learn to: 

    • Read the visual media images;
    • See the ways visual images are constructed; and
    • Understand how media images create a universal language that shapes the way we individually and collectively see the world. 

In order to read or write we must be traditionally literate, however we can and do consume media without being media literate.  We can all turn on and use a tablet, walk into a movie theater, and turn on a TV.  Simply focusing on the storyline in media productions does not make us media literate. Media literacy has been a part of the educational system in many countries for decades and over the last several years has started to take hold in America. Let's talk images and help our students become literate in a 21st century world so they can be active and engaged citizens.

According to Students

What is media literacy and why is it important? Let's hear from students. I've had the privilege of working with Open Media Foundation's Youth Group in Denver. Here's what some students had to say about what they think media literacy is and why it is important. 

"Knowing how to properly use media literacy also requires knowledge of how people think." 


"I think the point of this in every day life is understanding what other people are trying to tell you so it doesn't become your own bias or beliefs."


"It is really important to be critical of those things [media] because as consumers we need to make ethical choices. We need to make sure we are not being, you know, biased in any way. And, we need to make sure society is moving in a positive direction."


What is Labragirl?



One-Day Media Literacy Workshops

Labragirl Media Project offers one-day intensives for teachers looking to learn how to integrate media literacy into their classrooms. Currently, we offer the following one-day workshops:

Comprehensive School-Based Teacher Training Program

Labragirl Media Project offers a 4-workshop media literacy teacher professional development program. This program is designed to support a group of teachers at a school who want to help their students move from unconsciously consuming images to thinking critically about the media. Our PD program does this by integrating media literacy as a language and perspective (not an art form or technology use) into middle school through college language arts, social studies, history, English, and humanities classrooms. 

Introductory Workshop

Labragirl Media Project offers a two-hour introductory media literacy workshop for teachersSeeing without Believing. Teachers will come away from this workshop with an understanding of what media literacy is, why it is important, and how to integrate media literacy into their classrooms.



Labragirl Media Project believes media literacy and critical thinking skills are essential. In a world saturated with media images, students can only be considered fully literate if they can:

  • Read images;Director of Media Literacy Education Laurie Chin Sayres delivers a PD program to a K-8 charter school.Director of Media Literacy Education Laurie Chin Sayres delivers a PD program to a K-8 charter school.
  • Understand the grammar of moving images;
  • See and analyze our universal visual language; and
  • Engage in critical thinking conversations about media images.

To help students shift from unconsciously consuming moving images to engaging with the world around them, Labragirl Media Project works with teachers across the country to integrate these media literacy skills and conversations into K-12 classrooms and households across the country.



Group selfie time during a training break in Denver, Colorado.Group selfie time during a training break in Denver, Colorado.Labragirl Media Project believes profoundly in the power of teachers. When teachers have the flexibility to be creative, play to their strengths, and explore their teaching interests, the classroom possibilities and student success strategies are endless. Labragirl works one on one with individual schools and school districts to help teachers regain creativity in an increasingly standardized education system. Integrating media literacy as a language and perspective (not an art form or technology use) allows teachers to be creative and use their expertise while at the same time helping students gain CCSS proficiency, essential 21st century critical thinking skills, and an increased depth of learning.

Community Luncheon Series

To spread the message about media literacy, Labragirl offers a summer luncheon series. Join us for thought-provoking discussions, delicious food, and community building.  

Are you ready to say yes to media Literacy? Still have questions?

Send us an email at